RASHMIKA MANDANNA EASES SHUBMAN GILL’S ‘ANIME HEARTBREAK’ IN CRUNCHYROLL’S NEW BRAND FILM

Mumbai, India (March 26, 2026) – Crunchyroll, the global destination for anime, has released the second advertisement spot from its India brand campaign, ‘Ready to Anime?’, starring Rashmika Mandanna and Shubman Gill. Building on the success of the campaign’s first ad film, which premiered during the ICC Men’s T20 World Cup, the new brand spot captures a feeling every anime fan knows well, the heartbreak of a beloved anime series coming to an end.

In the ad spot, Shubman calls Rashmika late at night in distress after finishing an anime series, only to be reassured that on Crunchyroll, one story’s ending simply means another
adventure is ready to begin. Through a light-hearted exchange, the ad highlights Crunchyroll’s extensive catalogue, including global hits like Black Clover, BLUE LOCK, and ONE PIECE. Rashmika continues to represent the passionate anime fan, while Shubman is the growing community of viewers just discovering anime’s immersive storytelling.

Crunchyroll’s Brand New Campaign

“Following the strong fan engagement with our first ad film, we’re excited to launch the next chapter of the ‘Ready to Anime?’ campaign. The piece taps into a familiar anime fan emotion – the feeling when a beloved series comes to an end — while reminding viewers
that with Crunchyroll’s ever-expanding library, there’s always another story waiting to be discovered,” said Ekta Gulechha, Director, Marketing for India at Crunchyroll. “As anime continues to grow in India, we’re seeing audiences form deep, personal connections with the characters and stories.”

Conceptualized by Tilt Brand Solutions and produced by StudioQ (both part of Quotient Ventures Pvt Ltd), the campaign will roll out nationally across CTV, digital, and social
platforms.

Crunchyroll currently offers a catalogue of over 900 anime titles in India, including more than 160 dubbed in Hindi, Tamil, and Telugu, with new episodes streaming the same day as
Japan. Subscriptions start at ₹99 per month.

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