Plans:
In particular, the media content market in Southeast Asia, which Aniplus is focusing on, is showing high growth as content purchasing power increases based on the favorable economic climate. The OTT (Over-the-top) market, which will replace traditional cord media services such as digital cable and satellite broadcasting, is growing rapidly in response to changes in the communication environment such as 5G.
Content distribution business:
The content distribution business in the animation sector can be broadly divided into VOD distribution business for TV animation and release business for theatrical animation.
TV animation VOD distribution business Viewers aged 15 to 30, who are the main audience for youth animation, are much more likely to access animation through smartphones and PCs than through TV channels. We are maximi zing VOD profits by supplying programs to the three IPTV companies, cable TV VOD, and major Internet/mobile VOD service providers the day after TV broadcast. We also continue to supply VOD programs to Netflix, a global OTT platform, to ensure stable profits for our company. is creating.
In the Southeast Asian market, we provide services in line with the characteristics of each co untry and the development of the media environment, and are expanding sales through VOD distribution on regional Southeast Asian platforms such as Netflix, Disney Plus, and Amazon and Chinese OTT platforms such as bilibili, iQIYI, and Tencent..
OTT platform business:
In November 2022, our company acquired Laftel Co., Ltd., which operates Korea’s largest an imation OTT platform ‘Laftel’. Raftel has secured a concrete fan base by conducting marketin g with ‘kitsch’ code interaction elements targeting the characteristics of the 1020 generation, the core customer base of animation, and based on this, it is the only company in Korea that consistently generates a profit every year. In 2023, Laftel achieved sales of 29.6 billion won, exceeding 5 million cumulative subscribers and 1 million MAU (monthly active users). In 2024, in addition to continuously supplying high-quality animation content domestically, we plan to further increase the number of subscribers based on Laftel’s original animation, an animation produced in-house. Overseas. we plan to begin targeting the global market through simultaneous expansion into six Southeast Asian countries.
