December 19, 2024 (Tokyo, Japan) β Japanese anime has achieved unparalleled success in 2023, setting new global revenue records and cementing its position as a cultural powerhouse worldwide. The industry generated a staggering $19.8 billion in total revenue, with $5.5 billion coming from streaming and $14.3 billion from merchandising sales. This remarkable performance underscores anime’s economic significance and its ever-expanding cultural influence across the globe.
The collaboration between Parrot Analytics and the Anime Japan Association (AJA) has added a new dimension to the Anime Industry Report, providing exclusive insights and data on the anime industryβs global value. This partnership seeks to unlock new opportunities for anime creators and producers by offering valuable analytics on global audience demand and streaming economics.
Animeβs Expanding Global Influence
βAnime is bigger than ever. Its record-breaking revenues and global impact continue to capture hearts and inspire imaginations worldwide. This collaboration between AJA and Parrot Analytics will unlock new opportunities for creators, ensuring that anime’s cultural legacy thrives while opening new economic opportunities for Japan on the global stage,β
stated Macoto Tezka, a celebrated visualist and filmmaker, and honorary director of The Osamu Tezuka Manga Museum.
The collaboration brings robust data on global streaming platforms, audience engagement, and merchandising, offering crucial insights for Japanese creators seeking to maximize their global presence. These comprehensive findings allow stakeholders to make informed decisions to drive sustainable growth in this dynamic sector.
A Thriving Industry with Global Reach
βAnime is a major driver of ancillary businesses such as consumer products, gaming, and live events, creating ripple effects across the global economy,β
explained Douglas Montgomery, former Chairman of the Japan America Society of Southern California.
βBy tapping into these interconnected industries, the anime sector can unlock immense economic potential and foster innovation that extends far beyond traditional media.β
The findings in the Anime Industry Report highlight the central role anime plays in the global entertainment ecosystem. With streaming services contributing significantly to the industry’s growth, the report notes that anime accounts for 6% of global streaming revenue in 2023. Moreover, North Americaβs contribution to this figure stands out, illustrating the regionβs strong engagement with anime content.
Key Insights from Parrot Analyticsβ Findings
- Global Financial Impact of Anime: In 2023, the anime industry generated an astounding $19.8 billion in total global revenue. Of this, $5.5 billion came from streaming platforms, while $14.3 billion was driven by merchandise sales. This strong economic performance highlights the genreβs crucial role in global entertainment and its far-reaching influence across multiple sectors.
- Regional Contributions to Animeβs Revenue: North America and Asia played pivotal roles in anime’s worldwide economic footprint, contributing a combined total of $14.3 billion, which accounts for more than 72% of the industry’s global impact. The dominance of these two regions showcases animeβs substantial market presence and widespread popularity, particularly in areas where fanbases are rapidly growing.
- Anime’s Share of Global Streaming Revenue: Anime contributed to 6% of the total global streaming revenue in 2023. Within this segment, North America was the largest single contributor, accounting for $2.2 billion, or 41% of animeβs streaming revenue. Asia closely followed with $1.6 billion, making up 29% of the streaming income. This distribution underlines the global appeal of anime and its strong performance on streaming platforms.
- Merchandising as a Major Revenue Driver: The anime merchandising market reached impressive heights in 2023, with Asia leading the charge at $5.46 billion in sales. North America followed closely behind, contributing $4.97 billion to the global merchandise revenue. Together, these two regions represent 73% of all global anime merchandise sales, underscoring the enormous demand for anime-related products worldwide.
- Netflix’s Role in Driving Anime Revenue: Anime has proven to be a significant asset for streaming platforms, especially Netflix, where it generated over $2 billion globally in revenue. This contribution accounted for 38% of the total anime streaming revenue. As Netflix continues to expand its anime offerings, the genre’s importance as a cornerstone of the platform’s content library becomes increasingly evident.
- Exploring New Avenues for Revenue Growth: Parrot Analytics’ data has uncovered promising opportunities for expanding anime’s revenue streams, particularly within emerging markets, streaming platforms, and the merchandising sector. As global demand for anime continues to grow, these untapped pathways hold the potential for further financial success and industry innovation, benefiting creators, producers, and distributors alike.
Unlocking Future Potential
βJapan is at the heart of the global entertainment ecosystem, and anime is a clear testament to its creative power,β
remarked Alejandro Rojas, VP of Applied Analytics and Global Head of Parrot IQ at Parrot Analytics.
βOur expertise in streaming economics, global entertainment analytics, and IP valuation enables Japanese creators to unlock new revenue opportunities and expand their global footprint even further.β
Parrot Analytics leverages its extensive platform to offer insights into the performance and revenue potential of content across more than 90 markets and over 200 platforms. Their analytics help companies make better decisions around acquisitions, programming, distribution, and marketing, optimizing strategies in a fiercely competitive global marketplace.
The Future of Anime and Its Global Expansion
The Japanese anime industry is set for continued growth, with new revenue streams emerging in various sectors, including digital platforms, gaming, and live events. By tapping into these opportunities, anime creators and producers can further solidify the mediumβs place on the world stage.
The announcement of the partnership between Parrot Analytics and AJA was made during a press conference at the Foreign Correspondents’ Club of Japan in Tokyo on December 19, 2024.
About Parrot Analytics
Parrot Analytics is the global leader in entertainment analytics, providing insights into the value of content, talent, and intellectual property (IP). By measuring over 2 billion global audiences, Parrot Analytics can determine the value of TV shows and movies on specific platforms and regions. Its platform, Parrot IQ, provides comprehensive analytics on supply and demand across streaming platforms, helping partners make better production, distribution, and marketing decisions. For more information about Parrot Analytics, visit www.parrotanalytics.com.
