As reported by The Economic Times, in a significant move to revolutionize the global entertainment industry, IT giant Tech Mahindra has announced a strategic partnership with renowned Japanese broadcaster Fuji TV.
This collaboration aims to develop and produce diverse content across various genres, leveraging the strengths of both companies. The partnership will see Fuji TV’s original content seamlessly integrated with Tech Mahindra’s expertise in localization and animation services, setting the stage for an innovative and expansive content creation journey.
According to a statement released by Tech Mahindra, the collaboration will not only focus on content development but also emphasize making Fuji TV’s rich content library accessible to a wider audience.
“We have partnered with Fuji TV to bring their content library in various local languages to Indian audiences…We see great potential in developing IPs catering to the Indian, Japanese, and other major content markets,” said Harshvendra Soin, President, Asia Pacific and Japan Business, Tech Mahindra.
This statement underscores the intent to tap into the burgeoning Indian market while also catering to global content demands.
Tech Mahindra’s role in this partnership is multifaceted. The company will assist Fuji TV in localizing its content for the Indian audience, ensuring that language barriers are minimized through effective dubbing, subtitling, and advanced animation services.
By doing so, Tech Mahindra aims to enhance the viewing experience for Indian audiences, bringing high-quality Japanese content to their screens. Additionally, Tech Mahindra will play a crucial role in licensing Fuji TV’s content to various OTT and PayTV platforms in both India and Japan, thereby broadening the reach of Fuji TV’s content.
Fuji Television Network’s executive vice president, Toru Ota, expressed his enthusiasm for this collaboration, highlighting its potential to foster innovation and expand market reach.
“The goal is to not only expand business in the Indian market but also to create innovative content that has the potential for global reach,” Ota stated. This vision aligns with the broader objectives of both companies, aiming to produce content that resonates with diverse audiences and establishes a strong foothold in the global entertainment landscape.
In conclusion, the partnership between Tech Mahindra and Fuji TV marks a significant milestone in the entertainment industry. By combining Fuji TV’s original content with Tech Mahindra’s localization and animation prowess, the collaboration is set to create a plethora of engaging and culturally resonant content for audiences worldwide.
This initiative not only promises to enrich the Indian content market but also aims to introduce innovative and globally appealing entertainment experiences.
As the partnership unfolds, audiences can look forward to a new era of captivating content that transcends cultural and linguistic boundaries.
