TRASH, BEASTS, AND REBELLION: CRUNCHYROLL’S GACHIAKUTA CAMPAIGN TURNS CITYSCAPES INTO ANIME ARENAS

Mumbai, August 8, 2025 — Crunchyroll, the ultimate destination for fans to enjoy anime globally, is leading the charge in anime marketing in India with an expansive, multi-city campaign for its latest action-packed series, GACHIAKUTA. With bold visuals, the campaign is capturing attention across metros and taking anime from screens to the streets.

The campaign’s visual anchor is a dynamic 3D OOH installation at Garuda Mall in Bengaluru, immersing passersby into Gachiakuta’s chaotic, trash-laden world.

Gachiakuta follows Rudo, a young outcast framed for murder and exiled into this wasteland known as The Pit. After surviving his descent into this new world, he now must fight to survive against monstrous Trash Beasts while navigating a brutal world hoping to return to his home and seek revenge.

Besides Bengaluru, Crunchyroll has also rolled out full-scale transit branding across Mumbai, Delhi, Hyderabad, and Chennai. Buses and metro wraps and station takeovers have been strategically planned reaching millions of daily commuters, turning public transport into larger-than-life canvases for Gachiakuta’s gritty aesthetic.

Crunchyroll is steadily growing its presence in India, making anime more accessible and visible to fans across the country. With campaigns around anime titles such as Gachiakuta, the aim is to bring anime into everyday spaces, ensuring it resonates with a wider audience beyond traditional platforms. Gachiakuta is streaming weekly only on Crunchyroll with dubs available in Hindi, Tamil, and Telugu.

About Gachiakuta

Crawl back from the abyss of Hell to change this lousy world. Gachiakuta follows Rudo, a young outcast falsely accused of murder and exiled into the wasteland known as The Pit. Facing monstrous Trash Beasts and a world stacked against him, Rudo must rise from the depths and challenge the power structures that discarded him.

Directed by rising talent Fumihiko Suganuma, making his directorial debut, with series composition by Hiroshi Seko (Attack on Titan, Chainsaw Man, JUJUTSU KAISEN), and music by Taku Iwasaki (Bungo Stray Dogs), Gachiakuta blends shonen action with a distinct graffiti-infused art style.

About Crunchyroll

Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.

Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

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